Server-side tracking for Salla stores

Why your Salla numbers and your ad numbers never match

A shopper taps your TikTok ad, browses inside TikTok's in-app browser, and buys an hour later from Safari. The TikTok pixel never sees the purchase — or Snap and Meta both claim the same order under their own attribution rules. Salla shows 87 orders; the ad platforms together claim far more.

MabrookTrack reads the orders straight from Salla, so the starting point is always the sales your store really made. Each order is then attributed once, to one ad, using the attribution model and window you choose.

How it works on Salla

1. Install the appFind MabrookTrack in the Salla App Store and install it. Your workspace is created from your store details — no developer, no code to paste.
2. Orders arrive server-sideNew orders, status changes, refunds and cancellations reach MabrookTrack through Salla's webhooks. Refunded and cancelled orders reverse their revenue automatically.
3. Connect your ad accountsLink TikTok, Snapchat, Meta and Google. Spend is imported automatically and converted to SAR.
4. See True ROASEvery channel, campaign and creative shows the platform's own ROAS next to True ROAS — revenue from verified Salla orders divided by spend.

What you get

• Every Salla order captured server-side, even when the browser pixel is blocked or the shopper switched apps
• Purchases sent to the TikTok Events API, Snapchat Conversions API and Meta Conversions API — deduplicated with the pixels you already run, on the order reference
• The traffic source Salla records for each order (UTM tags and click IDs) used to match orders to the exact ad click
• True ROAS per channel, campaign and creative, in SAR, in Arabic or English
• Refunds and cancellations reverse revenue, so ROAS reflects money you kept

Does it replace the TikTok or Snap pixel in Salla?

No. Keep the pixels you set up in Salla's marketing settings. MabrookTrack adds the server-side copy of each purchase with the same order reference, so TikTok and Snap count it once — and their algorithms receive the sales the browser missed.

Questions